Elys Branding
Elys is a personal branding initiative and digital archive that bridges cultural heritage with surreal imagination—transforming graphic design into an interactive visual gallery.
Elys Font
Elys Font is a custom display typeface that translates the organic contours of the brand's signature Lily icon into a structured, contemporary typographic system.
Visual Performance
Visual Performance is an editorial research project that transforms a static publication into an interactive performative event, bridging transient digital VFX aesthetics with tangible reader engagement.
Voice: On
L'Oréal Paris — VOICE: ON is a D&AD 2026 campaign that revives the radical core of 'I'm Worth It' by transforming the raw chaos of women's daily labor into badges of honor.
Neutra Font
Neutra Font is a modern typographic redesign that reinterprets the geometric rigor of Futura into a neutral, high-contrast display typeface with fluid personality.
Prismatica
Prismatica is an interactive experiential exhibition utilizing 3D spatial design to guide emerging adults through identity crises in the digital age.
Lillie is a Vietnam-based multidisciplinary designer dedicated to the alchemy of visual exploration.
At the intersection of heritage and imagination, culture finds its new visual form.